November 29, 2016

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A STEP FORWARD WITH THE IVERSON'S

So unless you're living under a rock you've probably heard by now that Melody Ehsani has teamed up with Reebok to bring you her version of Allen Iverson's iconic sneaker The Question. Juan Martinez of kicksonfire.com was on on location during the official campaign shoot and conducted mini interviews with designer Melody Ehsani, photographer Gary Land and Tawanna Iverson the wife of basketball legend Allen Iverson. 

Click HERE to check out Martinez's full feature.  

Enjoy...  

 
November 18, 2016

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EXPRESS YOURSELF: POLLY NOR

words by: carmen dual / artwork: polly nor

If it doesn't resonate with you, why engage? We believe that the most beautiful moments can happen in times where we feel the most vulnerable, raw and real. Unfortunately, we have become way too desensitized to who we really are, at our core- as individuals and as a collective. Instead of showing up as who we are, more often than not, we get into a cycle of presenting a version of ourselves that we feel will be more accepted by those around us. We have been hiding behind filters, hashtags, trends and our own satisfaction is, more than ever, greatly dependent on public opinion. The M.E. culture and lifestyle is that ~we don't give a fuck~ about what's popular or trendy, nor do we feel a need to conform to whatever standard that is presented to us. We create our own lane, our own path and rock with those who do the same.

The illustrations created by London native Polly Nor describes a narrative that identifies with the masses. There is something oddly comforting about her work- the satirical, yet beautiful and honest, depiction of female sexuality and the playfulness of issues and emotions represented by a devil. Her art shows women in their real, personal spaces. She tackles societal issues and challenges masked by the status quo. We are beyond hyped to be the only space in America to represent Polly Nor's art in our retail location on Fairfax. 

We are so moved by her intentions and want to honor her truthfulness that she has so graciously presented in her artwork. We welcome you to come and check them out for yourself in person at our retail location at 424 1/2 North Fairfax Avenue in Los Angeles- they are surely a conversation piece. 

 

November 16, 2016

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ME x MY MELODY: CHECK OUT MY MELODY

My parents named me Melody because they wanted a name that was "international".  They claimed that I could go anywhere in the world and everyone would recognize the language of music. Well I did go to many places but my personal defining correlation of my childhood was moreso with Sanrio's character My Melody. As a kid my parents couldn't afford to buy me a lot of luxuries, but I coveted my Melody stickers and my pencil box at school as my prized possession. Fast forward to today, it's an actual dream to be collaborating with my childhood, and having the opportunity to turn My Melody into an M.E. Girl.

This past Thursday (11/10 to be exact) we hosted an intimate launch party for the release of our much anticipated collaboration with Sanrio. We wanted to thank everyone that came to support our collection. Between the DJ pumping out the jams, our amazing guest and My Melody herself making a special appearance, this will definitely be going down in the books as one of the most magical moments in our brands history. 

November 15, 2016

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2016 CONTINUES TO SUCK....

Sad about Gwen Ifill. Yesterday, the PBS NewsHour co-host died of cancer at age 61. Ifill started her career in the 70s, and broke a lot of barriers at a time when it was especially tough for black female journalists. Her resume includes time at The Washington Post, The New York Times, and NBC News. She moderated two VP debates, plus a presidential primary debate earlier this year between Sen. Bernie Sanders (VT) and former Sec. of State Hillary Clinton. A few years ago, she took the anchor chair at PBS NewsHour along with Judy Woodruff. They were the first all-lady anchor team to host a nightly network news show. Last night, in PBS NewsHour’s dedication to Ifill, Woodruff said her former co-worker was a“supernova.”

November 14, 2016

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November 14, 2016

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MUSIC LOVERS MONDAY

Hey everyone, we hope you all had a wonderful weekend. It can be a little tough sometimes to get that Monday in motion but never fret we were just sent a cute playlist from The Juice: the.living.room curated by our good friend and music connoisseur Charlotte. This playlist is filled with hot new bangers sure to get you up and in it today so press play and get it together!

Happy Monday xoxo

November 09, 2016

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HELLO AMERICA, ITS ME MELODY.....

I went to bed last night at 9pm. I couldnt bear to consume any more of the election, of people's commentary, it was like ingesting a poison that was slowly extinguishing the light of my soul. I woke up this morning hoping it was a bad dream- hoping that I didnt exist in a world where people have forgotten that there is no "us" and "them", but just us.  Hoping that there is some semblance of memory, that we are here for one reason only, and that is to serve the world and our Higher power. I also woke up empowered and invigorated to be a part of the change. To be an alarm clock that wakes up the masses. I have a small role in design, but I will use that platform to create as much awareness as possible. With the state of affairs as they are, we are past logic and reason, we need to change the hearts of men. This requires love and understanding, and love and more love.  As quoted from the Bahai Writings "The earth is but one country, and mankind its citizens". 

Ladies, this is our time. Equality will never be given to us, it must be taken.  Speak up, dont let anyone allow you to sacrifice your voice or compromise your position. Changing the laws will only help us so much, we need to change the culture. Its up to us.  If you need support or a place to gather, we have a shop that is always open.  Contact us, come see us, because WE SEE YOU.  We love you, and if women alone band together, we can turn this whole world around, but we have to be willing to be authentic. We cant keep trying to express our womanly wants and feelings in a language that was created for men. We have to get super creative, create our own language, live in the abstract with confidence and figure out what this new era looks like for US, for our children and for our families.  We're not trying to create a matriarchy, we're not striving for sameness, its simply equality and our God given right. Time to be what you came here for.  As my friend Julie told me....its Time to serve in deep, new, uncompromising ways. The world depends on our understanding this.

With Great Love

Melody

November 06, 2016

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October 31, 2016

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HAPPY HALLOWEEN

We hope you're all having a wonderful Monday so far, well it's Halloween and were super excited to see what everyone will be dressing up as. 

Speaking of dressing up we thought we'd help set the mood by posting some of our favorite scary music videos. Re-watching all of these videos has got us all on edge here at the M.E. headquarters eeek!

Wishing you all a Happy & Safe Halloween.

 

October 26, 2016

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SPIN THAT

Words by: Carmen Dual

Here at M.E., music makes our world go 'round. It inspires us, sets the vibe for our work space and creates the pathway for our mental visions to become physical interpretations. During the course of a typical day here at the Melody Ehsani headquarters, we explore different genres, new, old and everything in between. There is no doubt there is a connection between the music we play and what we create on a daily basis.

Often times, songs will spark memories of an era and from there we research other songs, artists, films and clothing. We will come across old videos, interviews and print ads. The inspiration is endless- big ups to Google!

The process can be done in reverse as well. Recently, we started carrying the iconic Reebok Freestyle HI's, the shoe that was definitive in an era that gave rise to women in hip-hop. There aren't many videos or photos taken during that time that the fly girls aren't seen rocking their 54.11's.

One of our favorites in music and fashion from that time is the dynamic, Grammy Award winning group, Salt-N-Pepa. In a time when men made the rules, these girls showed them how it was done. Candid, open and unapologetically feminine, they openly talked about sex and their thoughts on men.

The other day we came across a dope mix by the DJ of the group, Spinderella (maybe the most clever name in history), and we feel like you need to jam out to this one.

Pioneer DJ Spinderella started with SNP when she was 16 and hasn't slowed down since! The recently made mix features some classic tunes that we forgot about, as well as modern grooves that are currently in rotation. Born in Brooklyn, the New York native found her lane when guys dominated the scene and wasn't afraid to create her own space within the culture. Ms. Spin, We rock with you! 

Below we added some cool excerpts from an Q&A interview done with Spin originally posted to pbs.org

Who were the musicians that you drew your inspiration from while you were DJ'ing, while you were making music, while you were on the road?

Spinderella…My favorite DJs altogether would be Jam Master Jay because he’s like my blueprint…he was the one I would look at back then and just be really impressed by how he would back the group up and be the cornerstone of Run DMC. And Salt-N-Pepa was kind of fashioned after Run-DMC... We have Jazzy Jeff who is just one of the ultimate DJs and he goes way back. Every time I see him I’m just amazed by his work and his work ethic and how he continues to pioneer the whole DJ world—from his sets to the art, the technique…And then of my last favorite DJs, DJ Scratch—he’s probably one of the most gifted DJs on the planet. I got a few chances to work with him. He’s probably like your favorite DJ’s favorite DJ. And he’s worked with many of the great DJs by helping them put together routines, things like that…and there’s many more I’ve watched and I’m pretty much impressed with, but those would be the top three.

Can you see your influence in the careers of DJs who have followed you?

Spinderella: People tell me that I’ve influenced them, and you know, I would let someone else answer that to a degree. But I do see [my influence] from the standpoint of the woman or the female DJ. I would have to say back then - like 20 plus years ago - when Salt-N-Pepa was doing this in front of crowds, the technology wasn’t what it was so you would actually have to go to a Salt-N-Pepa show to see the magic. And a lot of females would see that—and males—but a lot of women would come up to me and tell me I’ve inspired  them to start DJing—this was a global thing. Just the turn-tableism that I had put out back in those days, those who saw from the videos to the stage shows I hear that I was an inspiration, and you know I can agree with that but I’ll let someone else tell it.

I’m sure somebody out here is saying that.

Spinderella: I’ve heard it a few times and it makes me really proud, and I need a lot the women out there to know that, you know, I’m not the first woman DJ. There were plenty out there doing it but it was a rare thing for a woman to do…there were women that were pressing the tables as early as ’75 from what I read. You know I guess it would have been amazing to see, but if you didn’t witness it—most people who saw female DJs they said they saw me in the later half of the '80s.

Was there a particular moment or experience when you knew that you were part of a historic moment? Was there a moment when you realized that this was even bigger than the music you were helping to create or the shows you were performing in—that people were not only buying in, but absorbing and adding to the culture and helping it grow?

Spinderella: It’s hard to really say when but I did see the change. I saw it literally change I would say somewhere in the 90’s—you know that’s a whole decade [laughs]. It’s kind of hard to pinpoint. It happens in stages because people really appreciate you and your artform as time passes and generations change. Each generation that comes up that has gotten a chance to witness it [Hip-Hop] or be privy to it will basically be influenced by it and that word would get back to me. I’m the humble type, that’s how I grew up. That’s my foundation. I would hear it and it would not sink in when they would say things like, “You’re a legend.” It took a long time for that to register…but it’s your walk, it’s what you do. And my walk is making sure the foundation is set and the culture is elevated. It’s really hard to pinpoint a specific time but I can see how every generation began to appreciate what I did more.

How do you see Hip-Hop, with technological help, evolving after these 40 years?

Spinderella: The sky’s the limit as long as the legendary artists who helped bring it to this level and laid the bricks maintain a standard and would have those who are under, coming up, look at that standard and raise the bar. So it can go even farther than that. Our job is to make sure that we respect it, we keep it respectable, keep the integrity and to teach what we knew and what we learned about it. Because let’s be honest, if Hip-Hop wasn’t here, what would everyone be doing? Sports, drugs, you know the nursing industry, I mean entertainment, acting, law—what would everyone be doing? And this is a great voice for the youth. That was the purpose of it. So it’s an interesting thing to see that it has come 40 years because back then the number one question journalists would ask would be, “So what are you going to be doing when this whole fad is over?” And it was like “Uhh, I don’t know.” That was the answer then and I guess we didn’t even see that part, didn’t see it being over, and so it went to 40 years and thank God people are eating and making a glorious living off of it. So I can’t say where [it will go] but I know that the bar has been raised and it can keep going.

I would certainly hope so, because a lot of us are going to be out of work if it doesn’t.

Spinderella: You can pick up a trade! It would be smart to pick up a trade or do something on the side just in case [laughs]. But, you know, back then when we were getting asked that question there was nothing else that we saw that we wanted to do.

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