DNA:

Melody Ehsani

Melody Ehsani (ME.) is a respected sport lifestyle brand founded by visionary designer and entrepreneur Melody Ehsani. Owned and operated by women, the brand is steeped in community advocacy, design, and sport culture.

ME. is known for its iconic jewelry, footwear and clothing designs, all of which come with the message of female empowerment. As the Artistic Director and CEO, Ehsani has built a unique brand inspired by street culture, activism, and community building, with design at the helm.

Ehsani’s footwear designs are some of the most coveted performance and lifestyle shoes on the market today. Her partnerships with Nike, Jordan Brand and Reebok have sold out in seconds and drawn crowds around the block.

In addition to running her own brand, Ehsani is also the Creative Director for Footlocker Women’s, releasing four collections a year and working with athletes and influencers to push culture across 500 doors globally.
Ehsani launched her eponymous label after dropping out of law school in hopes to create a purposeful brand that would inspire and empower women through design. Since the launch of the ME. brand, Ehsani’s jewelry, apparel and footwear designs have changed the landscape of fashion, making thoughtful designs accessible to all.

Favored among culture enthusiasts, celebrity stylists, and fashion editors, ME. has been featured in Vogue, Hypebeast, LA Times, Flaunt, and countless music videos, television series and films. The designs have been worn by pop stars & cultural icons like Michelle Obama, Rihanna, Beyonce, Alicia Keys, Billie Eilish, Lena Waithe, Yara Shahidi, Victoria Beckham, Anthony Davis and Serena Williams.

The $200 billion plus Streetwear industry features many brands, but only the ME. brand is owned, designed and operated by a diverse group of women for women. Ehsani’s vision & desire to build community inspired her to open the first and only women’s boutique on Fairfax in 2014, sitting in close proximity to male-owned brands like Supreme, Diamond, and Huf.

My mission is to inspire other creative women to follow their divine blue-print, with the hope that they can enact change through design.

Her iconic designs and community activism have made her storefront more than a brick and-mortar— it’s a cultural forum and activation space driving community at the heart of an ever-booming subculture. Monthly speaker series guests have included such luminaries as Serena Williams, Melina Matsoukas and Janaya Future Khan. Ehsani’s unique position at the intersection of culture, social justice, design and sport laid the foundation for her to become a trailblazing woman of color in fashion.