BEHIND THE SEAMS

At the start of this year, I began a new position as the design director for Reebok women's classics. Because of long lead times for footwear, you wont be able to see any of the stuff Im working on now, until Fall/Winter 2016.  As a designer, so much of what I create is dependent on the new technology that is being developed. I spent the last week at Reebok's headquarters in Boston, and learned sooooo much. It was incredibly inspiring to see what we are able to create now with laser printing, 3D printing, plastic molding and how thats translating into new materials and applications. Im very excited to start working on the new footwear range, and even more excited to share with you the results.